New Year. New Online Strategy
Is your website in sync with your business goals and your customer's needs? If not, it may be time to reassess your online presence and strategy and make sure it's working for you, not driving traffic to your competition.
If visitors are confused when they visit your site, have to sift through lots of information, or jump through hoops to get their problems solved, they will likely suffer from viewer fatigue and leave. Where are they going? To your competition.
In today's busy world, time is money and successful companies quickly and effectively serve their target customers, solve their most important problems, and make a difference in everyone's lives. They understand how important it is to have a professional online presence and a website that offers clear solutions and value to their target customers.
Equally important is the need for smart navigation and responsive layouts that improve their user's experience and provide a sneak preview of what to expect from their business and brand. Cluttered websites with bad design and more self-promotion than solutions are a surefire way to make potential customers turn away from your site and maybe turn off from your brand.
Is your website in sync with your business goals and your customer's needs? If not, it may be driving traffic to your competition
Create a New Success Strategy
Make sure your website and online presence are working for BOTH. They are a reflection of your business and brand and are a great opportunity to connect with potential customers, engage them, and offer solutions to their most important problems.
First impressions are lasting
If visitors find what they need, solve their problems quickly and easily, and are satisfied with the results, they are more likely to share their success with others. And that's great for building new customers and leads.
However, if you don’t have a quality website that works for both or a professional online presence, your ideal customers will check out your competition. It's easy to find them. They are in the top 5 searches on Google... next to your business.
How do you attract and keep your ideal customer and prevent them from going to your competition?
By creating a success strategy that fits your business objectives AND serves your customers' needs... and then following it.
Design a Blueprint before you Build
Every business is unique and needs a custom online strategy to achieve success. Forget cookie-cutter templates and one-size-fits-all formats. What works for one business doesn't necessarily work for another.
A restaurant has a different online strategy and presence than a yoga studio, but both require a unique design, have an important message & solutions, need a responsive website, social media solutions, lead generation, etc.
You might save time and money upfront with a generic template or bundled platform, but you are limited in customization and control of your message and brand. You lose your unique identity in a digital sea of other similar websites and stock imagery... floating in cyberspace, competing for attention and customers.
Huston, we have a problem.
We are virtually lost and need a plan to get back on track. ASAP
Every business has a unique audience & goals and requires a custom strategy to achieve its objectives
From exploring viable ideas and smart goals that will give your business maximum online traction to figuring out who your ideal target audience is, what their biggest problems are, and offering effective solutions... having an online strategy will outline the quickest path towards success.
A strategic plan will help you identify your most important business goals and offers a direct method of reaching them. No more guesswork or long costly detours, trying to figure it out as you go along, or grabbing those shiny sales objects hoping they will solve everything.
Designing a strategic blueprint is important BEFORE you start building your online empire. It's your digital compass and will help to define and keep your business on track with its goals.
Imagine building a house without a blueprint, or taking a trip without a map... you will eventually build it and arrive, but it will take a long time and cost a lot of money.
If you want online success, you have to do some important discovery work upfront and then follow the plan.
Follow Your Strategic Plan
Make a Plan. Follow the Plan. It's pretty straightforward and there's a reason why. The plan has everything you need to achieve online success. It's custom-built for your business and your customers. It includes insights, materials, coaching, a site map, content strategy, and steps that will guide you toward your online path to success.
The best part is, you helped to create it along with knowledgeable experts that will help you execute it. This is YOUR plan, so trust in the process and start moving toward success.
Your customers will notice your business and begin to respond. The likes will start happening, questions will be asked, emails will be sent and received, interest will improve, traffic will increase, and goals will be reached.
Just follow the plan 🙂
Work smarter, not harder
By following a custom strategy, your business can leverage its unique assets and offer the most direct value to customers with creative online solutions that achieve results. These solutions include:
Original Branding Design will help your business stand out and establishes a unique look and feel that customers relate to for maximum visual impact. Complete Branding Kits include custom color palettes, font and typography selection, multiple formats, usage guidelines, etc.
Discovery Sessions will help you explore and define your business objectives and create a successful online strategy to acieve measurable results.
Responsive Websites provide a powerful online platform for customers to learn about and engage with your business and brand. It's a place they can explore your products and services before they buy, signup for news and promotions, and find solutions or relief for their important problems, quickly and easily.
Website Support is important to protect your online investment and continue to grow in the right direction. Monthly Website Care Plans include client coaching calls, content updates, performance reports, and recommendations to stay on track with your online strategy.
Social Media provides an online platform for customers to experience your brand in a more direct and personal way through thoughtful and relevant content. Keep it simple and current. Post information that is useful, funny, informative, uplifting, important, etc. and watch your network of fans expand.
By following a custom strategy, your business can leverage its unique assets and offer the most direct value to customers with creative online solutions that achieve results
As with any good strategy, there must be a way to measure the real-time impact it's having and tweak things to achieve maximum results. This live verification and flexibility allow you to see if your strategy is working and make any necessary updates to achieve real success.
Measure & Achieve Online Success
Gather and analyze data from all your marketing initiatives to understand your customers and better serve their needs. Websites and tools like Google Analytics allow you to track and measure the performance of your content and advertising to find out how effective your marketing campaigns really are.
What pages do people visit most often, how long do they stay, are they reaching out, signing up, purchasing, etc.? Real data in real-time helps businesses modify and update their content to stay relevant and convert traffic into sales.
What better feedback than from actual online traffic? The more you study and understand your target audience's needs, the better you can serve them, and the more likely they will choose to do business with you.
Having an online strategy and measuring that strategy go hand-in-hand. They work together to keep your business on track with its goals and alert you to what's working and what's not in real time.
Book a Strategy Session and create an online plan for success
We offer private or group sessions to help you create a custom online strategy for your business. Book a Strategy Session >