If you build it they will come. Maybe
Website traffic depends on what type of site you have and who it's built for. Most people think having a website that promotes their business is enough to attract online traffic and convert visitors into sales. They hire someone to build a website or use a template to create their own. They launch the site, tell their friends and colleagues, share the link... and wait.
and... crickets.
Word of mouth and waiting for referrals can be time-consuming and limited. You need a website that does the heavy lifting for you 24/7, while you focus on your business.
Having the right kind of website with an online strategy in place is key to driving the ideal traffic to your site. Static sites that update content on an occasional basis or function as virtual business cards will only go so far to attract new business.
You have to know your target audience, get on their radar, and give them a compelling reason to visit your website and invest their time and money with your brand.
Most importantly, your website should provide a clear actionable path towards attaining benefits and adding instant value to their lives. These real-time, value-driven customers require a custom, online strategy to attract their attention, engage them, and convert their visits into sales.
Having the right kind of website with an online strategy in place is key to driving the ideal traffic to your site
Is your website aligned with your objectives?
It's important to know where your business is heading so that your website can help you reach your destination. Having clear business objectives and an online strategy gets you from site launch to conversions in the quickest way possible.
It's like sailing a ship without a compass or map. You want to go somewhere warm and tropical, but aren't sure how to get there and will rely on the sun and wind to guide you. This method may sound simple and free, but it's too unpredictable, as well as risky and time-consuming. What you save upfront in development costs, will be canceled out in lost business, time and opportunities.
A safer, more direct method towards success is to study the landscape, determine what factors impact your business the most, address your priorities and needs, and map the most direct path to reach your objectives. One strategic step at a time.
This road map will cut out any unnecessary detours and help you reach attainable measurable results. A well-designed website with a strategic marketing plan means it's working in alignment with your goals. Smooth sailing all the way!
Define Your Business Goals
Getting clear about why your business exists will help you define clear goals and design a focused online success strategy to achieve those goals. Why does your business exist? What greater purpose or change are you trying to achieve?
What problems are you trying to help your customers solve and why are those problems important? These are some of the fundamental elements of your company's mission and will help shape your brand.
Once you are clear on your business goals, determine 'what' are you doing to help achieve those goals. What products and services do you bring to market in order to achieve your 'why' and which ones have the most impact on your customers and the business?
It's important to know where your business is heading so that your website can help you reach your destination
It's also important to determine which products and services are most profitable and generate the most referrals, which services do you enjoy delivering the most, and which ones offer the most value for achieving your goals. Knowing your 'what' helps you achieve your 'why'.
Finally, identify what your business needs to succeed and how long it will take to achieve the results you want. Study various scenarios that can help determine which path to take that is most important for your current situation and future direction, including growing, evolving or selling your business.
Map out a custom plan based on your timeline and investment. The process of discovery will help set a strategic direction for measurable results.
Know Your Target Audience Needs
Too many websites are built as vanity sites that promote the business and feature the products, services, team, testimonials, blah, blah... but what's in it for the customer? Does the copy speak to their needs and their problems? Is it a good fit, or do they feel like a bystander at the wrong pep rally, too intimidated to ask where the restrooms are, so they leave?
In order to drive the right traffic to your website, you must identify who your ideal customer is and determine what they need so that your website is designed to solve their problems, not list your achievements.
Ask yourself, Who are we doing this for? Who would benefit the most from your products or services and what are the main reasons they would visit your website?
Define who they are, where do they hang out online, what are their interests, their biggest problems, how do they buy, etc. The more you understand your target audience and their pain points, the better you can serve them and connect.
When a potential customer sees custom content that solves their problem and resonates with their needs, they perceive an instant benefit that will improve their life or situation. They are more likely to respond and seek to acquire that solution right away.
A good website engages customers and helps them learn more about your unique brand of services, products, and solutions. It also provides a clear actionable path towards attaining the benefits right away. Helping customers find solutions and relief fosters trust with your brand and converts visits into sales.
Strategic Marketing
Work smarter, not harder. Create a custom online strategy to leverage your unique assets and reach your business objectives. By understanding your business goals and your target audience needs, you can design a digital solution that is focused on achieving customer satisfaction and positions your company as the go-to expert in the field.
You decide which products, services and solutions you want to offer and promote to your ideal customers that resonate with their needs and solve their problems. It's a win/win situation with a custom-designed fit.
Avoid the guesswork involved in marketing campaigns or waiting around for referrals. A successful digital marketing strategy is based on marketplace research, the value being offered, and setting smart goals.
It covers your main business objectives and is designed to achieve measurable results while elevating your brand identity and user loyalty.
Your customers will appreciate the benefits and solutions they receive as a result of their investment and will share their experience with others, thus expanding brand awareness.
Book a Strategy Session and create a strategy for success
We offer private or group sessions to help you create a custom online strategy for your business or website. Book a Strategy Session >