Online Space. Own or Occupy?
Location. Location. Should you own a website for your business or exist only on social media? We all know that real estate is a valuable asset and that where you’re located makes a difference in business opportunities. It’s important to find the right location and connect with the right people & resources to achieve your goals.
It’s a little different in cyberspace.
Your business can exist in multiple locations and reach a global audience, 24/7. While you focus on running things, your business is represented virtually around-the-clock to potential customers and buyers.
So it’s important to put your best digital foot forward and represent yourself 100%. That means having control over your online presence, messaging & content, and most importantly, over your business and brand.
Online Impact
Social media is an effective way to bring awareness to your brand and spread your message to a large virtual audience. Posting strategic content has many benefits and is a great way to attract your ideal audience and engage with them. It’s like having an extension of your core business occupying giant billboards on the virtual highway.
Every day, traffic is moving along and you’re simply showing up on their feed. You have a few seconds to make an impact and get people’s attention, at 75 mph with traffic cops everywhere, watching your every word and post.
If you make the wrong move, you are removed. If you do it right, you are rewarded with a viral post and TONS of traffic. Eureka!! Digital nirvana 🙂 however…
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Shifts happen
A social media platform can undergo massive shifts and change rapidly overnight. Features go away, new restrictions are enforced, and accounts are frozen. Either the company was sold or you violated some social law and are now banned from posting.
It can be unstable and hard to keep up with the constant changes.
Online instability affects your traffic, brand awareness and outreach. It can also diminish or destroy your digital footprint, deleting all your hard work and content. Who needs that?
What your business needs is online security, maximum impact & control. A secure flexible platform with complete creative control, full ownership of your digital space, and a strategy to achieve success!
Website Ownership
A website can help you achieve security, success, and more. You are the king or queen 🙂 of your digital castle. You decide how it will look and function, who are your subjects, and how you will serve them. Nobody can delete or destroy your online empire. Only you hold the keys to your domain.
When you own a website, you're in control of the content & digital space it sits on
That’s important for visual branding, impact and retention. You have complete control over every detail of the site and peace of mind that tomorrow your business will still be online and thriving.
Your website is the hub of your digital universe.
All roads lead to the site where sales funnels are set up and ready to convert visitors into buyers! The rest of your channels are simply roads leading to your hub. Virtual billboards and digital places to meet and attract your perfect people who will benefit the most from the solutions you offer.
Your business can co-exist in many virtual spaces and be empowered by each one. However, like all satellites, they all hone into one source. One channel that rules them all. Your website and domain.
Multi-Channel approach
Explore all the online options and pick the best places to promote and expand your business. Build a website that is in sync with your goals and follows a strategy for growth & success.
Then, extend your brand’s presence to all channels and online places that will support and boost that growth. Call attention, engage and connect with other people, groups, and brands that can benefit from your products and solutions. Lead new, interested traffic to your website and start converting their interest into action.
Let’s Connect
Make sure your business has a strong visual presence and follows a strategy to succeed. Contact us and let us know what your business needs are. We are ready to help you boost your online impact and start seeing results! Contact Us >
Photo credit: 4effect.com/photography-places/