PROJECT APPLICATION – 4EFFECT DESIGN

Purpose
This is your opportunity to tell us about your business and what your online presence should achieve. The more information you give us here, the better solutions we will be able to provide. Please ignore any questions that are not relevant.
Business Snapshot
What is the name of your company?*
Current website (if you have one):
What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
What budget have you allocated for this project? Be honest and we'll tell you what we can achieve based on your budget.

What Are We Doing?
Give us your main reasons for needing a digital marketing strategy
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs for your online presence?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current marketing efforts that serves the business well and if so, why?

Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
EX: Do they want to research product information, get contact details, ask questions about services, pricing, etc.

Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so we can compare and make sure yours is better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are there other websites or logos that have a look and feel that you like? Why? If so, list those below.

What Does Success Look Like?
If we were celebrating a successful digital marketing strategy in (1) year from now, what would that look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want us to know?
Name*
First Last
Email*
Phone*
Comments
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