GREEN LINE GROUP | BROADCAST SPORTS MEDIA
A Leader in Television Production Services
The Green Line Group is New England’s SOURCE for television production services, providing production coordination services for the Boston Red Sox, Celtics, Bruins, and the Boston Marathon with a special focus on production services for live tv coverage of professional and collegiate sports events.
Green Line wanted to refresh their brand identity and update their website to a modern responsive version that was HTML compliant and mobile responsive for their clients and crew. They were expanding to a national workforce and needed an online system that simplified their intake process for payroll processing.
Our Approach
First, we refreshed their online presence by converting their existing Flash site (RIP) to a modern, responsive WordPress platform complete with all the sports bells and whistles.
Visually we focused on the HD aspects of the broadcast industry and evolved the site to reflect Green Line's new high def capabilities and perspective. We increased all the screens to project the larger HD display sizes and filled them with sports imagery from Green Line's live broadcast productions. The energy, milestones, challenges and victories are captured and broadcast in crisp, vivid HD details!
To improve their intake payroll process, we created an online area for crew to submit their paperwork and information for digital payroll processing. Staff can fill out and submit documents online for instant and secure processing which saves lots of time and energy.
Additional sections list Green Line services and resources, clients they work with, and contact information. The website was optimized for smooth playback and fast loading, and an SEO layer was added to increase search engine traffic and attract visitors to the site. Green Line was ready to launch!
The Results
Since updating their new identity & website, Green Line has been able to connect with clients and crew anywhere in the world and improve their online communications as a result. The new payroll processing system has automated previous manual tasks and streamlined their intake process, which has improved their administrative workflow and increased their productivity.
By elevating their online presence and brand, Green Line continues to evolve their business and attract new clients and media projects that benefit from their broadcast and production expertise. They are the go-to SOURCE for media broadcast production services for over 30 years and continue to foster and expand their media relationships.
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