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FINER ASSOCIATES | BROADCAST ENGINEERING

Innovative Systems Engineering

Finer Associates is a Boston-based full-service engineering company specializing in the integration and service of broadcast technology. With over 30 years of experience working with broadcasting, post-production and studio facilities, they pride themselves in their ability to design scalable, seamless technology solutions, and provide expert technical advice on multimedia systems & implementation.

Finer wanted a new logo and brand identity to attract new customers and create a professional visual presence, as well as an updated responsive website to promote their business, showcase their work, and connect with clients.

SERVICES RENDERED

  • Creative Direction / Concept
  • Logo Design / Brand Identity
  • Original Photography
  • Website Design + Development
  • Convert FLASH site to HMTL
  • Site Optimization / SEO
  • Web Hosting Support

Our Approach

Our design concept towards the Finer Associates logo reflects the quality and precision of what they do and reinforces the engineering and technology aspects of their brand. We visited their studio and shot original photos of equipment, cables, servers, etc. and created a visual environment that immerses the viewer in a digital technology world.

The website is built within a visual framework that balances technology and information against a cool, modern backdrop of metal and teal accents. Large text blocks communicate the details of their knowledge, what services they offer, and how they can help clients benefit from their expertise.

To raise awareness and position themselves as experts in their field, we created a Work section that showcases their technical accomplishments and informs potential clients of their extensive projects, along with testimonials from satisfied customers. From post-production facilities, to Oceanographic institutes, this body of work reinforces that Finer Associates is a well-known and respected engineering firm in the New England area.

An additional News section allows Finer to promote recent projects or upcoming events, and inform clients of new developments in the industry, and how they impact their technology investments.

The Results

Since the launch of their new identity & website, Finer Associates has elevated their professional online presence and brand, and is attracting new clients to their existing portfolio. They have relocated to a new studio and have expanded their services to include partnerships with world class vendors, as well as implementation of new emerging technologies. Business has increased and they value the power of their new 24/7 virtual sales force!

Client Feedback

4effect Design's creative and technical expertise helped us reach our goals to increase customer engagement and attract new business. We love our new logo and website!

- Finer Associates

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