BOSTON CITY-TV | NETWORK IDENTITY
Boston's Broadband and Cable
BOSTON CITY-TV is the City of Boston’s cable television office featuring city news, notices and announcements, public affairs, educational, and sports programming. They needed a bold on-air look that visually ties together their multiple programs under the BCTV network umbrella and elevates their brand identity for improved viewership and programming recognition.
BCTV Identity Package
We designed a complete Network ID package for BCTV to promote brand awareness and network recognition. The package includes the BCTV Logo, Network ID open, Channel and Program IDs, Coming Up Next, Program Guides, News, Weather & Sports IDs.
We also designed identity packages for their affiliate networks: BKFTV (Boston Kids & Family), MGOW (Mayor's Game of the Week), BPS-TV (Boston Public Schools) and BNN (Boston Neighborhood Network) for a complete visual and cohesive look for their network brand.
![]()
4EFFECT DESIGN
BOOST YOUR ONLINE IMPACT
GET RESULTS THAT MATTER