Why does your business need a website?
If you aren’t online, you aren’t legit. Google ‘stats online business’ and you will find that 8 out of 10 Americans are now shopping online according to a new study from Pew Research. That’s more than 79% of U.S. consumers who shop on the web or their phones. That's up 22% since 2000 and growing.
Today, more than 55% of the world has internet access, and over 3 billion people use the internet to have conversations and conduct business online on a daily basis. The question is, are you engaging with them or not?
If you don’t have a quality website or online presence you are missing out on a lucrative opportunity to attract and engage your customers, grow your sales, and meet or surpass your business objectives.
Over 3 billion people use the internet on a daily basis. Are you engaging with them or not?
Build Credibility and Trust
Having a professional, online presence builds credibility and trust with your customers. Today’s modern consumers expect your business to have a web presence and are turned off if you don’t.
It’s an opportunity to offer unique benefits and solutions that help your customers solve their problems and resonate with their needs.
A great website engages customers and helps start a conversation that leads them closer to your unique brand of services, products, and solutions.
And remember, a poorly designed or outdated website can also leave a bad impression on visitors. Just because you have a site, doesn’t mean it’s working or achieving your objectives.
If the sales aren’t happening, maybe it’s time to refresh your online image and create a strategic marketing plan that works.
Create Brand Awareness
Every business has a story and a brand that sets it apart from the rest and keeps it alive in people’s minds. From a unique logo to the personality and experience that consumers recognize and trust, brand development includes design, layout, and content, but most importantly needs a vehicle to tell the story.
Websites are the most relevant and useful platform for businesses to illustrate their brand and tell their story because they allow companies to control their own narrative and determine what people see and how they are perceived.
A strong narrative sells and generates more leads because people like stories, so when consumers buy a product or service they become part of the brand and its story. Familiarity and access foster like and trust.
Websites are the most relevant and useful platform for businesses to tell their story and control their own narrative
Strategic Marketing
The days of print and radio advertising are fading. Billboards and television are expensive and cover a broad, general audience. What if you want to reach a select group of customers who would benefit most from your products or services and are literally searching for you right now? The best place to reach them is online, find out what they need, and solve their problems.
Work smarter, not harder. Create an online marketing strategy to leverage your unique assets and offer the most direct value to your customers through thoughtful and relevant content.
Websites and social media provide an online platform for customers to engage with you and explore your products and services before they buy.
They can also provide next steps to your onboarding process or lead potential customers through a marketing funnel to increase web traffic and generate new sales.
Discover Insights
Gather and analyze data from all your marketing initiatives to understand your customers and better serve their needs. Websites and tools like Google Analytics allow you to track and measure the performance of your content and advertising to find out how effective your marketing campaigns really are.
What pages do people visit most often, how long do they stay, are they reaching out, signing up, purchasing, etc.? Real data in real-time helps businesses modify and update their content to stay relevant and convert traffic into sales.
What better feedback than from actual online traffic? The more you study and understand your target audience's needs, the better you can serve them, and the more likely they will choose to do business with you.
Don’t let your business stagnate another day
If you need a new identity or website, or your current website isn’t working for you contact us for a design consultation and start getting results that matter!