KELLEY SERVICES | CONSTRUCTION
Residential & Commercial Improvements
Kelley Services provides reconstruction, home improvement, remodeling and repair services for residential and commercial properties. With a long, solid history of quality craftsmanship and happy customers, they take pride in being a convenient one stop shop for all their clients and have built their core business on “Skill, Honesty and Integrity” serving the DC Metro area for over 25 years.
The owner approached us with a desire to refresh his business identity and create a professional website to showcase various construction and remodeling projects they have completed, as well as attract new clients and business opportunities.
Our Approach
Evolve Kelley Services brand identity to reflect the bold, physical nature of construction work, surrounded by the elegance and quality details of their finished renovations. The bright colors attract the viewer's attention to the message and content, while the unique details of each photograph stand out creating a visual balance between the information and architectural elements.
Create a visual framework by creating a website that promotes their business and showcases their remodeling work for potential clients. The Work section features stunning before and after photographs of residential and commercial renovations along with details of the scope and challenge of each project. Client testimonials affirm the satisfaction and quality of the work provided and establish trust by recommending Kelley Services.
Expand their marketing initiatives We designed custom print materials that included stationary, business cards, banners, and yard signage to help promote their brand identity, along with digital Email Subscription and Client Survey forms to generate new client leads.
The Results
Since the launch of their new identity & website, Kelley Services has elevated their professional online presence and brand, and is attracting new clients and projects to their existing portfolio. Our digital marketing strategies have helped them generate new client leads and streamlined their intake process by creating a simple, client database that is easy to implement and convert to sales. A picture is worth a thousand words, and clients love the 'Before & After' project transformations. Business continues to increase and Kelley Services are impressed with their new 24/7 virtual sales force!
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