Jordan's is New England's premier furniture company featuring “shopper-tainment” theme stores that carry top brands, designs, and styles for your home and office. Jordan's wanted to boost their on-air presence and attract primetime viewing audiences to their stores.
4effect designed a series of fun creative Identity spots that feature Jordan's spoke brothers Barry and Eliot inside popular ABC shows, spoofing about furniture and life. The ID spots provided short bursts of humor during highly viewed, popular network programs, while the personal and humorous nature of the spots captured our attention and positioned Jordan's as a cool, eclectic furniture brand.
